Do you want to get fans who really care about your music? Then you need a brand. A brand is more than just your logo. It is how people feel about you and your music. In this video, we teach you how to make a great brand.

Section 1: Brand Archetypes Explained

A brand archetype is like a main kind of personality. There are 12 of them. They can help you decide how your brand should look and act. We say you should pick one or two for your music. If you try to be all of them, your fans will get confused.

Here are some of the 12 kinds of brand personalities:

• The Hero: This person is brave and strong.

• The Outlaw: This person does things their own way and is rebellious.

• The Sage: This person is smart and shares what they know.

• The Jester: This person is funny and likes to play.

• The Magician: This person makes amazing things happen, like with magic.

Section 2: Branding = Your Reputation

Your brand is your reputation. We see many artists make a mistake by just focusing on getting more streams. It is more important to get people to care about you. This is what a brand does. It makes people want to be a part of what you are doing.

Section 3: Artist Branding in 3 Steps

We talk about how to build a brand in a few easy steps. First, you need to know who you are as an artist. You can do this by picking a brand archetype. Next, you need to show your brand in everything you do. This means your music, your videos, and your social media posts should all feel the same. This helps people know who you are and what you stand for.

Section 4: No BS Advice on Artist Branding

We give some honest advice. We say you should try new things to see what works. If something does not work, it is not a waste. It is a way to learn. Use what you learn to do better the next time. The goal is to build a real friendship with your fans.

Section 5: The 30-Day Artist Branding Blueprint

We gave an example of a plan artists can use to get more fans and make money. Here is a simple plan for the next 30 days that you can use over and over.

Week 1: Find Your Brand First, you need to know who you are as an artist. Pick one or two brand archetypes that fit you the best. Then, write down how you want to talk to your fans and what kinds of pictures and videos you will make. This is like a rulebook for your brand.

Week 2: Make Your Content This week is for making things. Make 5 to 10 short videos that show your new brand. These videos should be fun and simple. They should show your fans who you are as a person. Do not worry about them being perfect. Just get them done.

Week 3: Share Your Content Now it is time to put your videos out into the world. Share them on all your social media pages. You can post one video each day. Watch what happens. Do people like one video more than another? This is important information.

Week 4: Learn and Plan Again This is the most important week. Look at the numbers. Which videos did people watch the most? Which ones got the most likes or comments? Learn from this. If people liked your funny videos, make more of those next time. Use what you learn to plan your next 30 days.

We've all heard of a "one-hit wonder." This is an artist who has one very popular song and then is not heard from much again. In this video, we look at why this happens and if it is a real problem.

A Look Back in Time

A long time ago, it was normal for artists to have only one hit song that people knew. The music business was different then. Sometimes, record labels only needed one hit song from an artist. The Penguins, who sang "Earth Angel," are a good example from this time [02:43].

How MTV Changed Music

When MTV came out, music was not just something you listened to. It was something you watched. Artists had to have a cool look and make great videos. This made it harder for some artists who did not want to change their style, like the band Dexys Midnight Runners [05:02].

The Digital Age

Today, anyone can become famous very fast with the help of the internet. But you can also lose that fame just as fast. The pressure to make another big hit can be too much for an artist. We see this with artists like Gotye and Carly Rae Jepsen [06:59].

The Real Problem is the Mind

The "one-hit wonder" problem is not about magic. It is about how people think. When you have a giant hit, that song can become who you are to everyone else. It is hard to be known for anything else [08:38]. This can make an artist feel lost or overwhelmed. It is a big challenge to deal with sudden fame.

🖥️ Vocal Recording Templates by Indie Leverage: https://indieleverage.com/templates

We released a video on Indie Leverage called “Using Abbey Road Chambers in a Real Mix | Intimate Reverb of the ’60s.” In it, we show how one of the most legendary reverbs in music history can now live inside your DAW and transform your mixes.

Abbey Road Chambers started as real echo rooms in Abbey Road Studios during the 1950s. Engineers placed speakers and microphones inside these spaces and sent tracks through them to capture natural reflections. That is how records from the Beatles and so many others gained their warmth and depth.

The Abbey Road Chambers plugin by Waves recreates all of that, including:

• The three original echo chambers
• Tape delays and filters
• The exact speakers and microphones used
• The full signal chain that made the sound so iconic

When you load it up, you are not just adding reverb. You are stepping into the same sonic space that shaped an era.

In our video, we placed the plugin into a session to hear what it could do. The workflow is simple:

• Pick a chamber with the character you want
• Move the virtual mics to change space and depth
• Add delay or filters for extra color
• Blend it back into the mix

The result does not feel digital. It feels human. A plain vocal suddenly comes alive, like it is being performed in a real room with history behind it.

Our conclusion was clear: Abbey Road Chambers is not just another reverb plugin. It is a tool for creating emotion. For artists, that matters because fans connect with songs that feel alive, not just polished.

That is what we focus on at Indie Leverage. We want to help artists use tools like this to build a sound that becomes part of their brand. When your music carries character, fans do not just hear it. They remember it.