Do you want to get fans who really care about your music? Then you need a brand. A brand is more than just your logo. It is how people feel about you and your music. In this video, we teach you how to make a great brand.

Section 1: Brand Archetypes Explained

A brand archetype is like a main kind of personality. There are 12 of them. They can help you decide how your brand should look and act. We say you should pick one or two for your music. If you try to be all of them, your fans will get confused.

Here are some of the 12 kinds of brand personalities:

• The Hero: This person is brave and strong.

• The Outlaw: This person does things their own way and is rebellious.

• The Sage: This person is smart and shares what they know.

• The Jester: This person is funny and likes to play.

• The Magician: This person makes amazing things happen, like with magic.

Section 2: Branding = Your Reputation

Your brand is your reputation. We see many artists make a mistake by just focusing on getting more streams. It is more important to get people to care about you. This is what a brand does. It makes people want to be a part of what you are doing.

Section 3: Artist Branding in 3 Steps

We talk about how to build a brand in a few easy steps. First, you need to know who you are as an artist. You can do this by picking a brand archetype. Next, you need to show your brand in everything you do. This means your music, your videos, and your social media posts should all feel the same. This helps people know who you are and what you stand for.

Section 4: No BS Advice on Artist Branding

We give some honest advice. We say you should try new things to see what works. If something does not work, it is not a waste. It is a way to learn. Use what you learn to do better the next time. The goal is to build a real friendship with your fans.

Section 5: The 30-Day Artist Branding Blueprint

We gave an example of a plan artists can use to get more fans and make money. Here is a simple plan for the next 30 days that you can use over and over.

Week 1: Find Your Brand First, you need to know who you are as an artist. Pick one or two brand archetypes that fit you the best. Then, write down how you want to talk to your fans and what kinds of pictures and videos you will make. This is like a rulebook for your brand.

Week 2: Make Your Content This week is for making things. Make 5 to 10 short videos that show your new brand. These videos should be fun and simple. They should show your fans who you are as a person. Do not worry about them being perfect. Just get them done.

Week 3: Share Your Content Now it is time to put your videos out into the world. Share them on all your social media pages. You can post one video each day. Watch what happens. Do people like one video more than another? This is important information.

Week 4: Learn and Plan Again This is the most important week. Look at the numbers. Which videos did people watch the most? Which ones got the most likes or comments? Learn from this. If people liked your funny videos, make more of those next time. Use what you learn to plan your next 30 days.